2018년 5월 5일 토요일

World Cup 2018: The history of football kits and why we care about them

Manufacturers spend months researching and designing how a team's shirt, shorts and socks should look, and what the kit should represent.
Dreaming up a design is more than just using the country's national colors. While some countries use the colors from their flags, others use colors that have historical, political or geographical meaning.
"The identity of the team has to shine," John Devlin, expert in football kit design and author of International Football Kits (True Colours)tells CNN Sport.
"But what you also have to do, from my point of view, to create a truly great kit design, you have to acknowledge heritage and tradition.
"You have to embrace that but it's vital that it's modern and it's contemporary and it's rendered in a way that speaks the language of the time."
With that comes massive responsibility for the manufacturers behind the designs, such as Adidas, Puma, Nike, Umbro and Hummel. While many are good, the World Cup certainly hasn't been without the occasional controversial or eye-watering design.
"It's a subjective thing, football shirts. Some people look at something and say it's beautiful while other people will say it's shocking," says Doug Bierton, who co-founded Classic Football Shirts, the world's largest collection of original kit.
And while it's a subjective thing, over time the shirts -- whether good or bad -- become symbolic of moments in history. They often remind fans of unforgettable World Cup moments, not just on the pitch, but also in their personal lives.
"Every shirt means something to somebody, whether it was their first match or just specific memories," Bierton tells CNN Sport.
"The World Cup's a good reference point because it's once every four years and four years is quite a life-changing amount of time.
"By seeing the shirt, you can remember that match ... it's a visualization of that memory, it comes back just like that."
"I think at the time it was just so radically different," Devlin says.
"I remember I was 18 or 19 and I had a great love of kits and I thought, 'Blimey, what is going on here?' It was really shocking but somehow it was so outrageous it kind of lured you in.
"The design was so strong and so innovative, it was really brave to go for something like that."
The Netherlands isn't the only team to wear the design over the years, but the shirt has forever been immortalized as one of the most iconic in history because of what was accomplished in it, including the moment Marco van Basten scored one of the greatest goals in history during the final against the Soviet Union.
"They only wore it in that championship, and it's like bands that split up and never reform, it became immortalized and it ended and it became a legend," Devlin adds.

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